To celebrate the opening of The Toy Store’s new flagship UK store on Oxford Street, George 13, and Ruby May, 7, dressed as their favourite Star Wars characters and cut the ribbon to officially open the store.

George and Ruby May, who were accompanied by The Toy Store’s exclusive army of Stormtroopers, were asked to be part of the opening as Shooting Star Chase is The Toy Store’s official UK charity partner.

The Toy Store is the most successful toy retailer in the Middle East. Established in the UAE in 2004, The Toy Store has been designed with children’s development and learning at its core.

Encouraging children to completely lose themselves to their imagination, The Toy Store places a special emphasis on in-store entertainment and theatre, allowing children to play, interact with a host of well-loved characters, and enjoy live demonstrations when visiting the shop.

Copyright STEWART WILLIAMS 07956 568150 To celebrate the opening of The Toy Store’s new flagship UK store on Oxford Street, George Ludlow, 13, and Ruby May Grimshaw, 7, from children’s hospice charity Shooting Star Chase, have a fun-filled time dressed as their favourite Star Wars characters. George and Ruby May are accompanied by The Toy Store’s exclusive army of Stormtroopers. Shooting Star Chase is The Toy Store’s official UK charity partner, supporting children with life limiting conditions and their families. 24/9/15

Sylvia La Porte, Corporate Relationship Manager Shooting Star Chase, said: “We are delighted to have been selected as official charity partner by The Toy Store and were thrilled to have been able to play a part in the opening of their fabulous new store. To be asked to cut the ribbon was such a treat for George and Ruby May, providing a special and unforgettable experience for them.

“Helping to create happy memories for families facing very difficult situations is an important part of what we do at Shooting Star Chase and thanks to the support from The Toy Store, George and Ruby May’s families have a lasting memory to cherish.

“We look forward to working together with The Toy Store going forward to raise vital funds and awareness to ensure we are able to continue to support children with life-limiting condition, and their families.”