The Shooting Star Chase Friendlies are celebrating after picking up a Third Sector Award last night (Thursday 18th)
The awards recognise the outstanding work carried out by charities, not-for-profit organisations and their partners.
Our rebrand project ‘Here come the Friendlies’, which launched in February, was handed the trophy in the Brand Development category beating tough competition from RSPB, The Spark, INCLUDED and All We Can.
The rebrand is centred around the Friendlies, a group of lively fingerprint characters designed to help break down the misconception that children’s hospices are sad and depressing places.
The fingerprint concept has been created to reflect our care service – all fingerprints are unique and each family is given care and support based on their individual needs.
As well as the Friendlies, the new identity incorporates multiple logos to reflect the different emotions experienced at a children’s hospice and the range of services on offer to the whole family.
The brand was developed by global brand agency FITCH London completely free of charge after one of its directors and his family were supported by the charity.
Adam Petrie, Head of Communications & Marketing at Shooting Star Chase, said: “We have been overwhelmed by the way people have embraced the Friendlies and winning such a prestigious award is recognition for the passion, dedication and creativity shown by all those who made it happen.
“One of the key aims of the new brand was to help break the misconceptions that children’s hospices are depressing places only for end-of-life care and the Friendlies have played a vital role in better communicating our work.
“Winning this award gave us a sense of relief as well – Professor Popplepants had told us not to bother coming back to work if we didn’t win.”
Read what the judges thought here.