A Day in the life of a Social Media and Web Content Officer
There’s something special about being trusted to tell other people’s stories. Being in the Communications and Marketing team provides the opportunity to step into moments that are joyful, emotional and deeply meaningful and to share them in a way that feels honest, respectful and full of heart. Lucy Hooper shares more.
“My day often begins checking in on Shooting Star’s social media channels, responding to messages and engaging with our community online. From there, the focus shifts to planning and scheduling content for the days ahead. That content can range from promoting a fundraising campaign to sharing photos from a recent care event, with each post playing a small but meaningful part in telling the wider Shooting Star story.
“I’m lucky to spend a lot of time attending care events,” Lucy explains. “I’m there to capture photos for our social media channels, but also for the families themselves. Memory making is such an important part of what we do. Being able to provide families with treasured photos, whether that’s from a drop-in session or a celebrity visit, is a real privilege.”
A key part of the role is working closely with families who feel comfortable sharing their stories. These stories help raise awareness of Shooting Star’s work, but just as importantly, they give families a voice. This might involve sitting down together to record a personal story or attending a hydrotherapy session to capture behind the scenes footage that brings those stories to life. These moments are handled with care, trust and sensitivity, ensuring families feel supported throughout the process.
“No two days look the same,” Lucy adds. “One day I might be spending time with a family, the next I’m working alongside the fundraising team on a campaign like our Christmas Tree collection. I get to really get stuck in, support different teams and capture content that helps those campaigns grow year after year.”
At Shooting Star, content is never just content: it’s building connection, it’s memory making and it’s a powerful way of showing the compassion, dedication and impact that runs through everything Shooting Star does.
For more stories, behind-the-scenes moments and updates from across Shooting Star, make sure you’re following us on social media to see more of what Lucy and our teams help bring to life.
Follow us on our social channels at @sschospices
